Privacy
Policy

1. Who We Are

Busiby Ltd ("Busiby", "we", "us", "our") is a UK-registered coach hire company. Our registered address is 12 Transport Way, London, EC1A 1BB. We are the data controller for the personal information you provide to us.

If you have questions about this policy, contact our Data Protection Officer at: dpo@busiby.co.uk

2. Information We Collect

We collect and process the following personal data:

• Name, email address, and phone number provided during enquiry or booking
• Journey details (pickup location, destination, dates, passenger count)
• Payment information (processed securely by third-party payment providers — we do not store card numbers)
• Communications you send us (emails, contact form messages)
• Technical data: IP address, browser type, cookies, and pages visited

3. How We Use Your Information

We use your personal data to:

• Process and fulfil your booking enquiry
• Contact you to confirm booking details and follow up
• Send you booking confirmations and receipts
• Improve our services and website experience
• Comply with our legal obligations

We will only send marketing communications if you have explicitly opted in. You may unsubscribe at any time.

4. Legal Basis for Processing

We process your data under the following legal bases (UK GDPR Article 6):

• Contract: to fulfil a booking you have made with us
• Legitimate interests: to improve our services and prevent fraud
• Legal obligation: where the law requires us to retain records
• Consent: for marketing communications

5. Data Sharing

We do not sell your personal data. We may share your data with:

• Drivers and sub-contractors necessary to fulfil your booking
• Payment processors (e.g. Stripe) under their own privacy policies
• Regulatory and law enforcement bodies where legally required

6. Data Retention

We retain booking data for 7 years to meet HMRC and legal requirements. Enquiry data that does not result in a booking is deleted after 12 months. You may request earlier deletion where this does not conflict with our legal obligations.

7. Your Rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion ("right to be forgotten") where applicable
• Object to or restrict processing
• Data portability
• Lodge a complaint with the ICO at ico.org.uk

To exercise any of these rights, email dpo@busiby.co.uk. We will respond within 30 days.

8. Cookies

We use essential cookies to maintain your session and CSRF protection. We may use analytics cookies (e.g. Google Analytics) to understand site usage. You can manage cookie preferences in your browser settings.

9. Changes to This Policy

We may update this policy from time to time. Material changes will be notified by email to customers with active bookings. The current version is always available on this page.